The client, a U.S.-based company, wanted to strengthen its brand management and customer engagement
capabilities through a digital-first approach. They needed a platform to streamline how brands
engage with their audience, manage campaigns, and track performance in real time.
Engagement Objective
Centralize brand asset and campaign management.
Improve digital engagement with customers.
Provide real-time insights and analytics.
Enable consistent branding across channels.
CloverBridge's Role
Product Design & Architecture
Designed a scalable and modular architecture to support growth.
Created a user-friendly UI/UX for marketing and brand teams.
Core Development
Built features for campaign creation, scheduling, and publishing.
Enabled digital asset management to store and reuse brand materials.
Integrated analytics dashboards for tracking campaign performance.
Collaboration & Workflow
Developed workflows to allow multiple teams to collaborate on brand initiatives.
Set up approval processes to ensure brand consistency.
Engineering & QA Support
Ensured robust testing with automation and manual QA.
Optimized performance for handling high user traffic.