Onbrandz

Client Overview

The client, a U.S.-based company, wanted to strengthen its brand management and customer engagement capabilities through a digital-first approach. They needed a platform to streamline how brands engage with their audience, manage campaigns, and track performance in real time.

Engagement Objective

  • Centralize brand asset and campaign management.
  • Improve digital engagement with customers.
  • Provide real-time insights and analytics.
  • Enable consistent branding across channels.

CloverBridge's Role

Product Design & Architecture

  • Designed a scalable and modular architecture to support growth.
  • Created a user-friendly UI/UX for marketing and brand teams.

Core Development

  • Built features for campaign creation, scheduling, and publishing.
  • Enabled digital asset management to store and reuse brand materials.
  • Integrated analytics dashboards for tracking campaign performance.

Collaboration & Workflow

  • Developed workflows to allow multiple teams to collaborate on brand initiatives.
  • Set up approval processes to ensure brand consistency.

Engineering & QA Support

  • Ensured robust testing with automation and manual QA.
  • Optimized performance for handling high user traffic.

Technology Stack

Python

Python

Django

Django

PostgreSQL

PostgreSQL